Apple Unveils iPhone X and 8 Models as It Upgrades TV Set-Top Box

Sep 13, 2017| Courtesy by :

Tim Cook, Apple’s chief executive, on stage after the announcement of the new Apple iPhone X.CreditJim Wilson/The New York Times 

Apple unveiled iPhone X, its first premium-tier phone, at an event in Cupertino, Calif., on Tuesday. Here’s what else the company had to say.

• iPhone X is priced at $999, the most expensive ever for a new iPhone model. It will ship on Nov. 3. (Pro tip: The X is pronounced 10, and not “ex.”)

• The phone has a newer screen technology known as OLED, a type of display that can be made thinner, lighter and brighter with better color accuracy and contrast than its predecessor, LCD.


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